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Free standard shipping on orders over $69Every hat lists its age range, head size and brim width
Chapelin

Grow Fit

The size that fits now, and how long it is likely to last.

Most shops tell you to go one size larger so the hat lasts longer. We don't. A hat that is too big slides over the eyes and gets pushed off, and then nobody wears it at all.

Step one

Measure the head

Diagram of a tape measure wrapped in a level ring around a head form just above the brow
Run a soft tape around the head, just above the eyebrows and around the widest point at the back. Keep it level and snug, not tight.

A parent or guardian answers this. We use it only to work out a size and we keep it for no more than 12 months.

49.0 cm

Choose an age and set the measurement

We will show one recommended size, an honest range for how long it is likely to fit, and what happens if you go bigger.

A range bar with a highlighted central segment and a dashed area extending past it

Why a range, not a number

Head growth slows sharply after the first year and then varies between children. A single number would look precise and be wrong, so we publish the span and say plainly that it is an estimate.

Diagram of an oversized hat slipping down over a head form so the brim covers the brow

What sizing up actually does

An oversized crown drops until the brim meets the brow. The child pushes it back, it drops again, and after a few rounds it comes off and stays off.

Two concentric rings of different diameters joined by a dashed line

Pairing a child with an adult

Where a child hat has an adult counterpart, both are cut from the same pattern in the same cloth. The Grow Fit result tells you which adult size sits alongside it.

What we do with a measurement

  • The age and the measurement are supplied by a parent or guardian, never collected from a child.
  • They are used to work out a size and nothing else. They are never used to build a profile or to target advertising.
  • The planner itself runs in your browser. Nothing leaves the page unless you attach it to an enquiry.
  • If you do send it to us with an enquiry, it is kept for no more than 12 months and you can ask us to delete it sooner.

The full text is in the children's data section of the privacy policy.